Idea Bright Has a Great Seminar Turnout

We just wanted to thank all the people who came our for the Idea Bright Marketing E-Marketing planning seminar held at Gannon University last week.

It was great to have an opportunity to educate some of the business community on the new trends of E-Marketing and how to stay on top of them.  The questions fielded were great and the response was fantastic.  All the words of appreciate were extremely welcomed compliments throughout our office and we will certainly be quick to sponsor another event soon.
Also, thanks to the other providing entities that were present.  It was great to have you in the room to call upon your expertise and interact with the participants that attended.  Your presence in the room was a welcomed addition to the entire program.  We hope that you found it enjoyable and educational as well, and your kind words following were also appreciated.
We can’t wait for the next opportunity to introduce the business community to the fond world of E-Marketing and we are certainly already planning future seminars for your benefit.  If there is ever a topic that you’d like us to cover, please reach out to us.  You can find our contact information through by visiting our website development headquarters.

Thanks and we look forward to seeing you again, and due to the high requests at the end, we may bring them to you via video.
- Idea Bright Marketing Team

Why Not to Ignore Your Blog For Facebook

“Rights to SM2 Blog”

A recent article in Small Business Trends outlines 10 reasons not to ignore your blog for Facebook.  It’s an excellent read and the author makes some great points.  Here are some of our key takeaways:

First and foremost, you don’t own Facebook.  No matter how advanced the social networking site becomes (especially now that they are expanding their “social experience” to sites across the web) if you rely solely on Facebook, you will be SOL should anything happen to the social media giant.  Facebook is all the rage today but will it be tomorrow?  Just as there was a big social movement to join Facebook, there could very well likely be a movement to exit it.  As the article states, “While it’s never smart to put all your eggs in one basket, it’s especially unwise to do it when you don’t even own the basket.”

Your blog, on the other hand, is something you do own.  We’ve talked time and time again about the benefits of blogging and encouraged that your blog should be your anchor in the social media sphere.  The article also highlights some substantial advantages of building your brand through blogging verses being Facebook dependent.

While we are Facebook fans, and recognize the awesome capabilities the site offers for expanding your reach, we advocate that it shouldn’t come at the expense of ignoring your blog. “Use sites like Facebook to build your audience and promote your brand, but your blog should still be the cornerstone of your social activity.”

Idea Bright Marketing Video Blogs to Begin

Starting next week, Idea Bright Marketing will begin posting weekly video blogs.  We will speak to different business owners throughout the community and capture live events while giving you our insights.  This should make for some entertaining blogging!  Stay tuned!

Google Implements Site-Speed into Search Ranking Algorithms

The following was taken directly from Matt Cutts, Principal  on the Google Webmaster Blog.

“You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:

• Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
• YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
• WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
• In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.

• Many other tools on code.google.com/speed.

While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point. We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.

We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.”

Taken From Google’s Webmasters Blog.

Expanding into New Offices!

Tomorrow morning, the Idea Bright Marketing official offices will be moving to 130 West 8th Street, in Downtown Erie, Pennsylvania.  We will be entering the Erie Technology Incubator as its newest technology client extending our ability to offer state of the art online marketing services and website development.

Its an exciting time for everyone involved.  Feel free to check out our new home at the Erie Technology Incubator.  We plan on executing our move quite quickly, so please be understanding if there is limited availability tomorrow morning from our team.  We will quickly get everything in place and back on track.
Stay tuned for some very exciting news from Idea Bright Marketing in the next couple days and as always, feel free to visit us at our Online Marketing and Website Design home; Idea Bright Marketing’s website.

Introducing the Idea Bright Marketing Client Project Tool

We are happy to introduce to our clients the Idea Bright Marketing Client Project Tool.  Our tool allows our clients to login and view the progress of their site from start to finish.  From the moment you become a client of Idea Bright Marketing, you’ll have the ability to become part of the team.

We know how important your projects are to you and your business.  This is why we’re consistently looking for ways to build new and impacting ways to bring the clients into the world of the design team, developers, programmers and everyone in between.

Our clients can now interact with the design team, ask questions, make suggestions, and watch the entire process evolve in front of them.  Just another way Idea Bright Marketing is going above and beyond for their clients.  Check us out!

Hello, Goodbye…Welcome to Technology Marketing

With the introduction of Web 2.0, a marketing channel that has introduced blogs and social media, a new formation of marketing has been discovered.  Welcome Technology Marketing 2.0.  Businesses now have the ability to market themselves through a variety of diverse electronic mediums.  There has always been the common myth of not utilizing online marketing because it takes the personal touch out of the process that salesmen speak so strongly of.  Now, it is possible to take those missing personal touches and incorporate them into a website.

Through technology marketing 2.0, it is now possible to create a multimedia virtual experience for potential customers.  Have the president of the company introduce himself while standing on your website, then let them navigate to product overviews and reviews while accessing online demonstrations.  In the world of marketing, technology is now making possible the impossible and bridging the gaps that were once seen as burdens.
Put it this way, with Technology Marketing 2.0, whatever you want your website to do, it can pretty much do.  We’re excited to introduce through our Online Marketing and Custom Website Design.

Happy Marketing!

Happy St. Patty’s Day

Every time that I think back on the different St. Patty’s Days that have passed by, it seems to always end the same way.  Is St. Patrick’s Day not just a random day of the year to give amateurs an opportunity to express themselves through large amounts of alcohol consumption?  Not saying that I disagree with celebration.  As a proud 1/4, or maybe 1/8, or maybe 2/5 Irishman, it makes me proud to see a heritage that promotes itself so well.

At the conclusion of the work day on this gorgeous March 17th, 2010 in Erie, Pennsylvania, it has occurred to me that although the economy is in a rough place right now, there are still few United States companies doing what is necessary to even slightly penetrate the overseas market.  Especially industrial marketing.  Their efforts have become so weak at electronically targeting the markets which are so prime for their products, that even ineffective traditional marketing efforts are not even carrying strong appearance.

Industrial marketers listen, and listen good.  The traditional marketing avenue is dead.  Like it or not.  It is time to start preparing the transition of electronic mediums to promote your own growth and gain more market share.  I am tired to speaking to industrial companies that feel electronic marketing is not effective in their niche industry.  STOP DENYING THE INEVITABLE!

This is the sole reason that our group began conducting complimentary competitive research reports to businesses interested in enhancing a web presence, or, perhaps more importantly, not sure if this channel is right for their industry.  You’re going to run yourselves into the group in an ever increasingly electronic economic environment.  I suggest you email us for the report.
Happy Marketing & St. Patty’s Day!

Idea Bright Marketing Team

Hello world!

Welcome to the world of Idea Bright Marketing!  We wanted to introduce our blog by giving you some insight on what to expect.  Even though what we have to say is pretty darn awesome, we felt that we would add a more intriguing aspect to our posts by inviting others to post to our blog.  Please feel free to send a request to be a guest writer to marketme@ideabrightmarketing.com.
Our goal is to keep our clients, friends, followers, and everyone else that comes to us, up to date on the most recent happenings in the web development and online marketing world.  From Google to Bing, we will try to let you know what we know.

Have a request you’d like to get information on?  Feel free to send us a request at the above email for that too!  And remember to check out our website at Idea Bright Marketing!